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Pretty In My Skin logoPretty In My Skin

Our story

More than a message on a shirt

Pretty In My Skin began in 2019 with a simple belief: the words we carry with us can shape the way we see ourselves. What started with affirmation apparel grew into a larger creative space for confidence, healing, imagination, and self-expression.

Founder Kimmie J. created Pretty In My Skin to make self-love feel less like a slogan and more like something you can practice in everyday life. Sometimes that practice looks like putting on a sweatshirt that reminds you who you are. Sometimes it means sitting down with a coloring page, choosing a few colors, and giving yourself permission to slow down.

Growing creatively

In 2024, the brand expanded into self-love coloring journals, bringing creativity and reflection together in a new way. Rosie's World later opened another door, giving kids playful coloring experiences centered on friendship, imagination, and being comfortable with what makes them unique.

Every part of Pretty In My Skin comes back to the same idea: confidence can grow in small moments. We are here to make a few of those moments brighter.